Branded Childhood

‘Branded Childhood’ is a response to a live project brief set by the Government Digital Service, exploring the complex reality of childcare funding in the UK.

We designed a speculative system in which childcare is sponsored by the private sector. It’s a critical solution posing ethical dilemmas; childcare in exchange for an investment in future consumers to ensure prosperity in a future of uncertainty. 


Guillermo Cárdenas

Jae Kim

Guoda Sulskyte